Studies show you have 5 seconds to get your visitor’s attention – even for local Box Hill business locations.

5 seconds is all takes to make or break the sale.

5 seconds and your visitor is either hooked or hiking.

5 seconds, not a moment more to lose.

We invite you to use this checklist.

Compare it to your website.

Your competitors website.

1. How Does Your Box Hill Based Website Stack Up?

Your website is not a brochure – it is a twenty-four hour salesperson. This is why websites designed by “site designers” rarely deliver in search engine results.

Do you have one of those “Enter Here” pages as the front of your website? If you do you are not only placing a barrier to your customers but a barrier to the search engines. Your website is not a shop door and it certainly should not need “entering”. Your most important message needs to appear first.

Our services offer a competitive website edge for business in the Box Hill area. Read on to find out how – through quality, relevant copywriting, clean, standards compliant site design, an emphasis on sales for your business and personal service – we give your Box Hill business the 5 second edge.

2. Is your website up to the 5 second test?

Why 5 seconds? People skim web pages. This skimming takes the reader’s eye about 5 seconds. Within that time period your website has to convince them to stick around. That means communicating your primary message – what you want your customer to hear – in 5 seconds. You can not do that with lots and lots of text on your “home page” or flashy banners and images alone unless these elements include the key elements that communicate to your prospective customer what it is your business offers them – in one paragraph or best of all one line.

We give your Box Hill business the 5 second edge through establishing with you the all important message you need to communicate. You may be surprised to learn it often is not catchy company slogans or clever catch phrases but rather short, succinct benefits, because at the end of the day customers on the Internet are motivated by the same things as all of us – benefits to them.

3. Are Internet Customers Finding You?

Phone directory advertising doesn’t deliver the results it once did. The fact is more and more people are using search engines to find what they want. It takes time and skill to get the mix right. To save time and money you need a head start with a personal service that focusses on your unique business, followed up with a tool that allows you to continue delivering results without knowing anything about “code” or technical issues.

Real results are achieved through measurement over time and there is no shortcut despite what some companies may tell you. Many months of time during which we make adjustments and your websites settings are tweaked so that in the end your website is found via a number of important words your customers are using to find the products or services you offer. This is achieved through quality, well written content and the time taken to learn about and understand your business and your customers.

We give your Box Hill business the time and attention it needs through personal service and ongoing support to make sure customers find you on the Internet.

4. Who Does Your Website Really Target?

Some services will promise you “Lots of traffic?” Sadly most of it will be useless. Your business website needs the right kind of traffic. That means targeting customers by “key words” and “key phrases”.

To be found by the right customer you have to target them. That means the people performing the service for you must know your business, they must understand what it is you do, what you aim to do and what motivates your customers.

We take the time to understand your unique business and because we are based in Melbourne that means personal, in person attention.

5. Do You Have Honest, Fair Dinkum Site Content?

To be appealing to search engines means you must be appealing to real people. In fact this is the basis of the entire search engine software system operated by Internet giant – Google. What’s more they make no secret about it, in fact they encourage it. That means content, the kind of content that makes up your unique Box Hill business.

Content is King on the Internet, is and always has been. Content provides benefit to your customers, it answers questions, educates them and in turn rewards your business with quality targeted Internet traffic. With content you will be perceived as an expert – which of course you are on your business and it’s services anyway – right?

People buy from experts. Content provides details that positions you in the eyes of the customer as that expert. Content can be pages, articles, blogs and more.

We produce your first content pages and articles and give you simple to use tools that allow you to continue into the future.

That’s what we mean by “Marketing Technology”.

6 Your Next Step

Our consultations are free and without obligation. No pushy sales people, no technical jargon pushed on you to confuse. We only accept one client from an industry sector in your area to avoid a conflict of interest and to allow us to deliver genuine results.

A Competitive Website Edge For Your Business In Box Hill – You Have 5 Seconds…

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